So you never plan to write another book, eh?
I’ve been profiling independent authors on the Index for a little over a year now, and something that bothers me is that some authors create their whole web/social media presence around the first book they write.
Don’t get me wrong. If you’re an author, and you’ve only got one book in you, and you never plan to write another, then go ahead and create your online presence around your only book.
For the rest of you, I assert this is not a good idea.
Let me back up a bit…
When I say that authors create their whole online presence around their first book, here’s what I mean. We’ll use fictional author Jackson Dogue for this example.
Jackson Dogue has written his first novel, The Pitcher in the Wheat, and he wants to get the word out about it.
Jackson creates a website called http://thePitcherInTheWheat.com.
Then he creates a Twitter account with the handle PitcherInTheWheat.
Then he creates a Facebook page with the handle PitcherInTheWheat.
Then he creates a LinkedIn account with the handle PitcherInTheWheat.
And everywhere else on the web, Jackson creates accounts under his first novel’s title, and in the bio sections of all these accounts he puts “I am the author of the novel, The Pitcher in the Wheat…”
The color schemes on his website and all his social accounts are the same as the colors on his book cover. On his website, and wherever else he can, he tiles the background with the cover of his first novel.
While Jackson is promoting The Pitcher in the Wheat, he’s also halfway through his second novel, The Yellow Badge of Cowardice.
Does Jackson just promote this second book on the website and all the accounts that are associated with his first novel, or does he create a whole, new online presence for his second novel?
If he’s promoting The Yellow Badge of Cowardice on the PitcherInTheWheat accounts, then does that cause confusion?
If he creates an entirely new online presence for The Yellow Badge of Cowardice, does he risk splitting his audience and having to work overtime to make sure people know he’s written more than one book?
What happens when Jackson is ready to promote his third book, The Visible Woman?
Some other folks may disagree with me, and I can totally appreciate that, but I say don’t create your online presence around your first book unless you’re darn sure it’ll be your only book.
If I were the fictional author Jackson Dogue, I’d set up my site on http://jacksondogue.com or http://jacksondoguebooks.com or http://booksbyjacksondogue.com or something like that.
All my social media handles would reflect my name or something like, JDWrites, DogueBooks, BooksbyDogue, etc.
This way, I’d have room to grow.
Even if I was pretty sure I wasn’t going to write any other books after my first novel, I’d still give myself room to grow by not boxing myself in with my first book.
OK, I’ve said my piece. What are your thoughts about this?